As part of a volunteer recruitment campaign, we decided to distribute a double side printed leaflet. To make it easy to transport and give it away, we found a creative 5 pleat folding that divided the informations displayed on one side in 10 different sections. But the flyer was conceived with a dual functionality; once unfolded, back cover of the resulting A3 paper could be hanged on walls in the form of an eye-catching poster calling for action and encouraging people to become a volunteer.
