Design of the graphic elements for the campaign #VaBeneCosì (Petit BamBou) for the tramway and metro in Milan city (Italy). Eye-catching and thought-provoking campaign, designed to engage current and potential customers, build brand awareness and promote mental health.
The printed advertising campaign was accompanied and complemented by a social media campaign where a series of videos and carousels were used to reinforce the message and reach a wider audience.
